Magazine Article | March 21, 2014

Kiosks Support Converged Channels And Differentiated Shopping

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April 2014 Integrated Solutions For Retailers

By Ron Bowers, sr. VP of business development, Frank Mayer and Associates, Inc.

Channel convergence is on the top of retailers’ to do lists, and progress requires a multi-faceted approach.

A number of retailers are turning to “shopping kiosks” to integrate channels. These endless aisles and endless category kiosks are much more than physical presences that offer an extended view of inventory and the promise of efficiencies and enhanced sales. They are highly branded, attractant solutions that address customers’ desires for a dynamic path to purchase and an elevated experience.

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