Latest RSR Research Report On Omni-Channel Finds Retailers Shifting Focus From Customer To Fulfillment

Consumers now expect to begin and end their shopping experience in the digital domain, or augment their store experience with digital mobile. It’s no longer an option.  It’s a requirement. Retailers who don’t offer a seamless experience that traverses the digital and physical domains are at a disadvantage. For consumers, it’s just shopping, redefined. RSR's latest benchmark on retailers' omni-channel strategies delves into the challenges they must face as they transition their priorities from one face to the customer to all of the enabling processes to help them keep their customer promises.

Omni-Channel Retail 2014: Double Trouble is now available for download (registration required). It contains analysis of the business drivers, opportunities, and organizational constraints surrounding retailers' omni-channel strategies. It also offers baseline recommendations for navigating the future of omni-channel, particularly as retailers struggle with evolving consumer shopping behavior. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, is sponsored by hybris, an SAP company.

About RSR Research
Retail Systems Research (RSR) is the only research company run by retailers for the retail industry. RSRprovides insight into business and technology challenges facing the extended retail industry, and thought leadership and advice on navigating these challenges for specific companies and the industry at large.

RSR’s services include benchmark reports covering the state of retailer technology adoption for topics ranging from merchandising and supply chain, store operations and workforce management, to customer-facing and multi-channel technologies. Custom research reports provide more in-depth views into topics of industry interest, and advisory services help retailers and technology vendors make the most of the insights RSRprovides. For more information, visit www.rsrresearch.com.