Launching Omni-Channel Commerce At Laura Canada

Sam Barnes, Director of eCommerce at Laura Canada, explains Laura Canada's omni-channel commerce vision and launch with OrderDynamics. Laura Canada is a 100+ store apparel retailer with a national presence across Canada and places a significant emphasis on customer service. The company turned to OrderDynamics (ecommerce and retail order management solutions) to launch its initial ecommerce website with sophisticated omni-channel commerce features such as single view of the customer, real-time inventory look up, cross-channel loyalty and more to please their loyal customers and gain a competitive advantage over competitors.

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