Podcast | August 10, 2011

Leveraging Social Media To Drive Sales

Source: PC America

During this podcast, David Gosman, CEO at pcAmerica, talks to Associate Editor Erin Harris about how the personalization of marketing has impacted the retail industry in the past and how that is changing for the future. Gosman also provides some valuable tips on how retailers can use social media to make the marketing experience more personal.

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