Case Study

Luxury Retailer Gets Smart About Each And Every Transaction

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Case Study: Luxury Retailer Gets Smart About Each And Every Transaction

By Litle & Co.

Jewelry Television, is one of the nation's top retailers of fine jewelry and loose gemstones. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 85 million unique households.

Product experts host Jewelry Television programming offering beautiful and affordable merchandise to people everywhere. Shows can be viewed live from the nation's 5th largest jewelry website, www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.

Like many other industries, the challenging economy had a dramatic impact on the luxury retail market in 2008 – with a decrease in sales of jewelry and watches of 24 percent online compared with a 34 percent decline in overall sales of luxury goods. Several long-standing jewelry retailers went out of business in 2008. JMP Securities analysts covering upscale Tiffany & Co and Blue Nile called the 2008 declines unprecedented. Such declines have forced many luxury retailers to examine new methods to maximize the value of each and every payment transaction.

©Litle & Co. LLC And America's Collectibles Network, Inc.

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Case Study: Luxury Retailer Gets Smart About Each And Every Transaction