Magazine Article | July 24, 2013

Making The Most Of Your Mobile Investment

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Kathy Kiely-Skaggs VP of sales and marketing UTC RETAILBy Kathy Kiely-Skaggs, VP of sales and marketing, UTC RETAIL

Without a doubt, mobility continues to be a hot topic for retailers. However, the conversation is now beginning to extend beyond how retailers can best use mobile in their stores to how retailers can ensure an extended product life cycle and a long-term ROI for the application they choose to deploy.

Retailers are often frustrated by the lack of in-store mobile functionality offered by many vendors today. For example, not all mPOS solutions support returns or unique transaction types, such as special orders. Also, only a few solutions offer functionality for inventory lookups or cycle counts. As with any IT venture, the ability for a mobile application to support both current and future needs is critical. What good is your investment if your ability to enhance your store operations or customer experience is limited by the software provider’s available transaction set?

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