Managing The Risk/Reward Payoff Of Retail Globalization

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

October 2014 Integrated Solutions For Retailers

Every retailer that has expanded into foreign markets knows that globalization adds layers of complexity to every aspect of doing business, creating greater exposure to failure and risk. Tom Schuetz, SVP, CTO, at Luxottica and Integrated Solutions For Retailers editorial board member, lives and breathes retail globalization and, along with his team, has become proficient in international expansion done well. From language and localization challenges to fostering collaborative immersion, Schuetz explains how Luxottica achieves retail globalization success.