The True Meaning Of Cross-Channel Customer Centricity
Source: UTC RETAIL
The term customer centricity tends to be overused or used incorrectly in retail. During this informative podcast, Sam Villanti, president and CEO at UTC RETAIL, defines the true meaning as customer centricity, specifically as it applies to cross-channel retailing. Villanti discusses the midmarket's need to achieve customer centricity, how to make that happen, and more.
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