Mens Wearhouse Satisfying Customers Through Omnichannel Features
By Megan Zielinski, contributing writer
Customers can now browse “endless aisles” through Men’s Wearhouse omni-channel inventory program. The recent development is to provide customers with options that go beyond the in-store experience.
The company’s omni-channel network allows for customers to view and purchase merchandise throughout all 900 plus stores and the company distribution center with the convenience of being in one location. Whether customers shop online or in-store, they have access to all merchandise.
Over 650 stores utilize the newly deployed “Find It” employee mobile app on the company iPads. Employees can find and purchase items for customers in the store-wide inventory and have it ordered to be picked up at the store.
With the click of a mouse, customers can view all store inventory merchandise and have it ordered to their nearest store. Customers purchasing items from nearby store inventory are alerted an hour before an order is ready to be picked up — benefiting the customer experience and the efficiency of the store.
Men’s Wearhouse has been in partnership with Manhattan Associates for years; the global solutions provider for supply chain leaders delivers necessary tools to improve overall store operations through a strong technology platform. Investments continue to be made into the platform as omni-channel networking expands.
“In the new omni-channel world, getting closer to customers and customer loyalty is the centerpiece challenge for industry leaders. We continue to make substantial investments in our people and technology to deliver innovation to meet the demands of this emerging market,” CEO Eddie Capel of Manhattan Associates states. “This helps retailers and other businesses look to provide a consistent customer experience across all channels — from the web or in the store,” says Capel.
The platform-based approach benefits companies, including Men’s Wearhouse, by slashing store operation costs, including — 10 to 25 percent decrease in inventory costs, 15 to 30 percent savings in labor costs, decrease in distribution costs by 1 to 3 percent, and a reduction to transportation costs by 10 to 25 percent. (The Marietta Daily Journal)
In August 2011, Men’s Wearhouse provided employees with “save the sale” capabilities —allowing employees to connect with the company’s e-commerce fulfillment center, to order on-sale items for customers when items are sold out. This was the beginning of the company’s e-commerce functionalities. "Our Web sales are up 127% year-to-date, and we're continuing to make significant investments in both systems and people to position ourselves for even more meaningful growth in this channel," says Douglas Ewert, CEO of Men’s Wearhouse. (Retail Info Systems News) (CSA)