Minimizing LP Overhead In The Cloud

By Matt Pillar, chief editor

Many retailers consider investing in loss prevention technologies as akin to buying an insurance policy. It costs money to put it in place and maintain it, but there’s no ROI calculation until it’s needed. As such, the C-suite takes a conservative approach to LP spending. That’s why new LP technology adoption curves are often quite protracted. Consider IP video as a case in point—the technology is mature, and it’s been at the top of retailers’ LP investment list for several years now as merchants squeeze the life out of legacy analog and DVR investments on their slow migration to networked video technology.

Meanwhile, networked video solutions providers have worked every angle and knocked on every door to spur sales. They’ve touted real-time video and analytics to marketers as harbingers of the future of merchandising and customer intelligence. They’ve attempted to displace traffic counting devices. They’ve made inroads with retail finance departments by presenting POS-integrated video as integral to sales audit solutions. Still, many merchants consider the hard costs of networked video and choose to continue patching their legacy systems until they simply disintegrate.

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