Mobile In Retail: Reality Sets In

August 2014 Integrated Solutions For Retailers

By Brian Kilcourse and Steve Rowen, managing partners, RSR Research

With brand-new, digital paths-to-purchase, retailers are absorbing what those changes mean to their businesses — step up or get left behind.

Thanks to their love of smart mobile devices, consumers have shaken retail to its foundation. With brand new digital paths-to-purchase, times have truly changed, and retailers are absorbing what that change means to their businesses. In this, our third annual benchmark on the state of Mobile in Retail, we want to find out exactly how retailers are responding to these new challenges — and how the best are able to convert them into opportunity.