Mobile Marketing: Retail's Next FrontierSource: Honeywell
Retailers are constantly trying to attract new consumers. Through the use of traditional marketing methods (e.g., direct mailings, print coupons, advertisements, billboards, television and radio), information and promotions can be disseminated in the hopes of enticing the consumer to buy. The proliferation of personal computers and the internet has allowed for new types of marketing. Through promotional emails or website advertisements, a casual user can be immediately turned into a customer making an online purchase. Now, as cell phones and mobile devices have become ubiquitous, they are also rapidly becoming a new platform through which retailers can increase their reach and interaction with consumers.
- Mobile devices have become a new platform for retailers to reach consumers with marketing messages.
- Advancements in bar code scanning technology have made it possible for bar codes to be read directly off the screen of a mobile device.
- Mobile couponing is increasing in popularity, along with e-loyalty and mobile ticketing applications.
- The right bar code scanner is required for retailers to be able to deploy mobile marketing initiatives.