Mobile Retail: Apps That Drive Engagement

A brand-new study from IHL Group predicts a 38% increase in tablet shipments in 2013. In its Mobile POS: Hype to Reality study, IHL also pegs the mobile POS market as one that will surpass $2 Billion in hardware/software sales in North America this year.

All that said, the IHL report finds the number of North American retailers not planning to adopt mobile POS by the end of 2013 (33%) exceeds the number who are (28%). While it gets much of the mobile retail hype, the actual adoption and execution of Mobile POS is entirely dependent on the type of retailer and the volume of transactions it processes.

Perhaps it’s time for a shift in the mobile mindset.

Far less a gamble is making a safe bet on consumer-held mobility. Maximizing sales effectiveness in the retail channel through applications that engage consumers on the devices they already own and carry—devices that are indeed considered inseparable from their very selves—is an incredibly efficient means of deploying consumer-facing technology with little in the way of a hardware investment.

In this paper, we’ll steer clear of the sky-is-falling hype about mobile POS rendering the fixed cash register a thing of the past. Instead, we’ll talk about mobile applications where they work best; when they’re in the hands of consumers and associates, enabling 1:1 retail engagements.

Download thiw white paper below to read more.