Mobile Solutions – The Integration Services' Imperative

November 2012 Integrated Solutions For Retailers

By Mike Timmers, director of product services for the store systems group, PCMS

Retailers looking to implement innovative mobile solutions should focus on getting the services right.

The rise of the mobile channel as a top priority for retailers brings with it many opportunities and specific challenges. One key challenge is the integration of the new and fast-changing mobile technologies with the existing and traditionally slowchanging retail infrastructure. The importance of providing seamless access across channels, including in-store, e-commerce, m-commerce, and mobile applications, makes this integration issue a subject solutions providers and retailers must address now.