Magazine Article | February 19, 2013

9 Steps To Mobility In Retail

Source: Innovative Retail Technologies

March 2013 Integrated Solutions For Retailers

By Gregory Burch, vice president of mobile, business development and strategic partnerships, Ingenico

Since mobility has impacted all aspects of store operation, it is vital for retailers to develop a strategy to effectively deal with it.

Millions of POS products are deployed worldwide, and the use case for mobile products has evolved beyond simply bringing payment to the point of service. Customers are demanding not only full POS functionality at the point of service, but also the ability to provide enhanced service leveraged by connected, smartphone technology.

A successful mobile implementation greatly increases your staff’s ability to service your customer. When it is well-implemented, the results are exciting, from the leadership team seeing increased sales and streamlined operations to the in-store associates being able to provide a high level of services to their customers.

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