Mobility: Making The Most Of Retail's Biggest Opportunity, Guest Series Part 4

By Andrew Wren, chief executive officer, Wren Solutions

It probably comes as a surprise to no one that 90% of tweens (10-12) play online games, or that the amount of time children of all ages spend online every day has tripled in the last ten years. What might come as a bit of a shock is this: 6% of 2- to 5-year-olds have their own smartphone and 10% of households with 6- to 12-year-old children have iPads while only 3% of other households make that claim. This is according to an article by Tamara J. Erickson, entitled “How Mobile Technologies Are Shaping a New Generation.”

In the article, Ms. Erickson explores what she calls the Re-Generation: those born after 1995 and “the first unconscious participants in an era when everyone has access to everything, everywhere, at every time.” According to Erickson, this has led to a “pervasive sense of connection: connectivity is the basic assumption and natural fabric of everyday life for the Re-Generation.”

This article, as part of a four-part series, will discuss how retailers can adopt a holistic LP strategy that unites people, processes and technology to add value and prevent loss throughout the entire organization.

You can still catch up with Part 1, Part 2, and Part 3 of this series.