Mobility: Making The Most Of Retail's Biggest Opportunity, Guest Series Part 4Source: Wren Solutions
By Andrew Wren, chief executive officer, Wren Solutions
It probably comes as a surprise to no one that 90% of tweens (10-12) play online games, or that the amount of time children of all ages spend online every day has tripled in the last ten years. What might come as a bit of a shock is this: 6% of 2- to 5-year-olds have their own smartphone and 10% of households with 6- to 12-year-old children have iPads while only 3% of other households make that claim. This is according to an article by Tamara J. Erickson, entitled “How Mobile Technologies Are Shaping a New Generation.”
In the article, Ms. Erickson explores what she calls the Re-Generation: those born after 1995 and “the first unconscious participants in an era when everyone has access to everything, everywhere, at every time.” According to Erickson, this has led to a “pervasive sense of connection: connectivity is the basic assumption and natural fabric of everyday life for the Re-Generation.”
This article, as part of a four-part series, will discuss how retailers can adopt a holistic LP strategy that unites people, processes and technology to add value and prevent loss throughout the entire organization.