Morphing Doesn't Just Happen In Hollywood

June 2014 Integrated Solutions For Retailers

By Steve Sell, director of marketing, retail, Tyco Integrated Security

In Hollywood, a special-effects team can make a character change gradually right before your eyes, using animations and advanced software and photography techniques. A character may appear to be a normal man at one moment, yet in a matter of a few frames can be morphed into a zombie. This, of course, is fiction, it’s the movies, and winning an Oscar is the goal. Yet in the real world, technologies can morph in a very real way. Take the way wireless phones have evolved, for instance. Once they were just used as phones that could be brought with you on the go, but they have become small computers and, in fact, are now the world’s most oftenused cameras. The retail industry is no exception to this phenomenon, as technologies in this space are constantly morphing to meet retailers’ evolving business needs as well as changing customer behaviors and expectations.