Moving Customer Targets Require Mobile Teams And New Thinking

By Steve Sell, Director of Marketing, Retail, Tyco Integrated Security

As the retail landscape has evolved over the years, most dramatically in the last decade due to rapid technological development, the loss prevention (LP) industry has done well to innovate and keep pace by staying in touch with new technology and understanding customer demands. The introduction of mobile technology to the retail industry has motivated retailers to re-evaluate their approach to not only online experiences, but also to how they service customers shopping in-store. It’s no secret that mobile is the new component that needs to be tackled from every side of retail, and LP technologies are no exception.

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