Multi-Channel Retailer (Kaleidoscope Yarns) Sees 400% Increase In Welcome Message RevenueSource: Bronto Software, Inc.
With high-quality products and attentive service, Kaleidoscope Yarns is the epitome of a successful small business. Their products appeal to a wide age demographic of mostly women, who passionately create and learn about their craft. Owner Jill Bujold, who herself has been an avid knitter since 1981, wears many hats, as most small business owners do. However, despite not having an e-commerce marketing staff on hand, she still wanted to plan and execute email marketing campaigns effectively.
Email marketing is vitally important to the company. Approximately 65% of their revenue comes from the e-commerce business, making email marketing paramount to the bottom line.
Refuting the notion that strategy is just for bigger companies, Kaleidoscope Yarns signed on with Bronto’s Marketing Strategy offering. The strategy behind campaigns is as important as the marketing platform, and this platform-strategy combination is fundamental to how Bronto helps its clients succeed.