How A Single View Of Multiple Systems Can Improve Your Customers' Shopping Experience

Opportunities abound throughout the market to increase your revenue through multi-channel integration. The promise of new sales and larger volumes from channels like web stores, Amazon or eBay make companies see dollar signs swirl around their heads. After jumping in, companies often learn that with the larger volumes come more costs and lower margins. Like a glass of cold water to the face, they realize that those earnings are short-lived as the cost to manage those new sales channels begins to outpace the growth in sales.

If you are one of the thousands of companies jumping on the multi-channel bandwagon, you may feel like you have the resources to handle the extra work. But even if you have a team of managerial superheroes that sell your products, process your orders and manage your inventory, the impact they have on the overall success of your company is limited if they are working alone in silos. If there’s one thing we learned from Saturday cartoons is that to maximize impact superheroes need to join forces for the greater good of all mankind…or at least for the betterment of your business.

To understand their challenge, consider the tools each superhero has in his tool belt to perform his assigned tasks. For example, some may use an ERP application to manage financial data, while others rely on a POS system or eCommerce platform to track sales or inventory. If these heroes are not working together and their tools do not interact, you may fall short in meeting the expected revenue goals of your new sales channels.

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