My Winter Hat: The Psychological Underpinnings Of An Omni-Channel Transaction

By Celerant Technology

Contrary to the myth, humans don’t lose most of their body heat through their head. Yet I always feel warmer when I wear a winter hat.  This didn’t occur to me until I found myself scrolling through Pinterest on a particularly uneventful evening during one of the snowiest winters in recent history.

While a cold, damp head should have served as a clear signal to purchase a nice knit for my dome, it only occurred to me while I aimlessly browsed my social media accounts.  With very little expense, effort, or awareness for that matter, the retailer had established a need, completing the first step in the sales process.  (Of course, the 55” of snow heaped upon New York helped).

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