New Mobile Retail Training Platform Available For Sales Associates

By Christine Kern, contributing writer

Cloud-based Mobile Training Platform Helps Integrate Mobile and Physical Retail Worlds

Technology company Edgagement, LLC has released a cloud-based mobile training platform that positions itself at the intersection of mobile and the physical retail worlds. The e-learning technology also increases training ROI by as much as 60 percent over traditional methods, according to its developer.

The new platform can help transform business communications by creating product knowledge forums and modules that makes sales associates as informed as their customers.   Sephora's director of mobile and digital store marketing Johanna Marcus explained: "The big thing is not to think of mobile as just shopping on the go. Mobile is a tool for in-store. It's a tool for research and consideration."

Delivered in two-to-three-minute "snackable bites", Edgagement's curriculum targets specific groups based on a two-way dialogue, giving manufacturers the opportunity to retrain, motivate, challenge and reward selling partners as needed.

Edgagement's founder and CEO Maarti DeFonce said, "Sales is known for having for high turnover, which creates a difficult scenario for inline managers who have to constantly train new hires. Edgagement allows sales associates to gain the training they need to be effective, while allowing those managers to be more productive in other areas. With trackable, interactive learning modules that have 50-60 percent ROI over traditional learning, Edgagement provides retailers or manufacturers a way to stretch their training budgets. Additionally, it acts as a pathway for just-in-time learning, for seasoned associates, to get up to date on the latest information."

The platform  measures and scores a selling partner's product knowledge, and delivers actionable responses based on those engagements, enabling immediate intervention to drive communication, engagement and reporting, and can be pushed to any mobile or desktop device any time.

Among the various applications of Edgagement to any manufacturer or retailer, a few key areas include:

• As a value-add to existing communications systems:
  • Pre and post assessments with real time data outcomes for just-in-time learning
     
• Remote support:
  • Days/weeks after an initial assessment is completed and associates are back to work  
       
• Ongoing text alert platform to distribute important, actionable information:
  • New offerings and products
  • Studies and or media activity
  • Events / Tradeshows