OfficeMax Turns The Page On The Dartboard ApproachSource: Pitney Bowes Software
In May 2006 the Office Max real estate team decided a more sophisticated site selection process was needed to support faster, successful future growth. The retailer wanted to accurately identify the most profitable locations the first time around so it could avoid costly brick and mortar mistakes and stay ahead of its competition. The real estate team also wanted to have the detailed market and customer insight required to make more informed site optimization decisions. For instance, when a lease comes up on expiration, OfficeMax wants to better evaluate which stores to close, renovate or expand.
While OfficeMax achieved substantial growth, the real estate team knew that a more strategic approach was required to support future expansion plans in an increasingly competitive environment.
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