Omni-Channel Demand Execution: Bridging The People/Practice Gap

Omni-channel consumer demand has come to full fruition. Soon-to-be-released data from CFI Group paints the picture: More than 80% of consumers say it’s important that retailers give them the opportunity to place a website order while in the store. Nearly 80% want the option to pickup orders placed online in stores. And almost all consumers want the ability to return merchandise to the store, regardless of which channel fulfilled it. For practical intents and purposes, that’s everyone. The writing is on the wall. Bridging the gap between digital selling strategies and brick-and-mortar store operations is critical to retail success.

Enabling that success calls for data processing technology that produces anticipatory intelligence on myriad sources of demand. It also requires the store-level operational prowess necessary to execute on that demand.

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