Omni-Channel Retailing – Experience The Difference Of RFID

By Angela Hoffman, Northern Apex Corporation

You may or may not have heard of the buzz words – Omni-Channel Retailing, but heard of it or not, many consumers have experienced it. Omni-Channel retailing allows customers to have access to a retail store’s entire inventory; whether the consumer is looking through a catalog, in a store, or online, they have access to every piece of inventory a retailer has to offer. This ingenious way of doing business fits in well with the current “I want it and I want it now life-style” and allows for a very profitable return on investment.

It is quite a task to keep the channel inventory up-to-date and accurate so that orders are processed correctly. It also takes the coordination of a specialized supply chain software program as well some type of automatic identification technology (ex: RFID, barcode, NFC). The automatic identification technology feeds into the supply chain software so when an item is sold, the inventory is updated throughout all of the channels.

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