Solving The Omni-Channel Puzzle

Retailers are struggling to create a seamless customer experience across all channels, needing to align brand, product assortment, and messaging in an omni-channel word.

Retailers have come to realize the channel customers use to make purchases does not matter, because it is impossible to track all of the sale influencers. What really matters is consistency across the brand to capture that sale no matter where the customer is.

Click here to hear Aberdeen’s Chris Cunnane discuss omni-channel retailing with ISR’s Bob Johns, sponsored by Oracle Retail.