News | April 4, 2013

OpSuite And Tailored Response Partner To Provide One-To-One Customer Marketing For OpSuite Users

Partnership between OpSuite and Tailored Response brings Targeted Marketing to OpSuite Users

OpSuite, LLC, a leading provider of cloud based business management software solutions for retailers and franchise retailers, has partnered with Tailored Response, a developer of one-to-one customer marketing products, to provide direct marketing to OpSuite users. The addition of Tailored Response expands the customer relationship management capabilities within OpSuite and gives users the means to generate, create and send customized and targeted marketing materials to their customers. OpSuite Tailored Response monitors transactional information, as well as other criteria to automatically send out email campaigns to customers when they make purchases, hit target loyalty point levels, or qualify for special coupons. Other campaign types include: newsletters, invites to events, coupons, promotions, special occasion emails (birthday and anniversary), thank you emails, and special events, among others.

“There are many marketing and CRM applications and services on the market, but the difference between these options and OpSuite Tailored Response is that it is fully integrated to OpSuite, so customer information is always up to date.” Says Brett Bennett, President of OpSuite, LLC, “And since OpSuite transactional data is updated in real-time from stores, web stores, and other locations, important campaigns will go out very quickly when the right criteria is met, keeping customers engaged.”

OpSuite Tailored Response saves retailers time and effort to create and send marketing materials, since it tracks transactional information and specific criteria can be set to automatically generate and send marketing and promotional materials to customers.  It is a flexible marketing tool that works for you and your business.

“In today’s competitive retail environment, it is increasingly important for retailers to strike a balance between attracting new customers and growing their good customers into great customers.” Brett says, “And we are excited to have Tailored Response as a key partner in helping our customers improve their bottom line using real-time event, transaction and behavior-driven activities to automate communication with their customers.”

About Tailored Response
Tailored Response, Inc. has been providing marketing solutions since 2009.  Tailored Response provides sophisticated solutions that simplify the process and harness the power of one to one marketing by integrating marketing with Point of Sale. Tailored Response can help merchants close the loop on their marketing activities whether they be electronic based using the web or email to direct mail. Tailored Response’s Marketing Manager software is cloud-based software providing real time marketing access.  For more information, visit www.TailoredResponse.com.

About OpSuite, LLC.
OpSuite was founded in 2008, in Scottsdale, Arizona by long time industry experts, Brett Bennett and J. Michael Nicholson to focus on providing Cloud Based technology to the Retail Industry. Its flagship, namesake product, OpSuite Retail Operations Software, is a cutting edge cloud based retail enterprise management solution, which uses state-of-the-art technology to provide retailers of all sizes a powerful but flexible solution to manage their multi-location and multi-channel business from a single, easy-to-use application.

Since its inception, OpSuite has been focused on working with retailers and franchisors to provide solutions that not only meet their needs, but exceed their expectations. OpSuite is installed in over 1,000 stores in North America and the United Kingdom.

SOURCE: OpSuite, LLC

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