Outback Toys Recovers 50 Percent Of Identifiable Abandoned Carts With SeeWhy's Conversion Manager For NetSuite

SeeWhy’s Real-Time Capabilities Built into NetSuite’s Robust Ecommerce Platform Yields Significant Revenue Increase for Online Retailer

• SeeWhy’s Conversion Manager for NetSuite captures email addresses, identifies abandoned carts and converts lost sales into online revenue
• Outback Toys recovers 50 percent of identifiable abandoned carts using SeeWhy’s Conversion Manager for NetSuite
• Case study available here: http://bit.ly/OHChks

BOSTON, Mass. — SeeWhy, Inc., the real-time shopping cart recovery company, today announced that agricultural equipment supplier Outback Toys is recovering 50 percent of their identified abandoned carts using SeeWhy’s Conversion Manager for NetSuite.

SeeWhy’s Conversion Manager for NetSuite helps recover lost revenues from abandoned ecommerce shopping carts by tracking website visitors and triggering 1-to-1 follow-up emails shortly after the abandonment when the opportunity to convert is greatest. The result is an easy-to-deploy, effective remarketing solution for e-retailers.

“Following up on shopping cart abandoners is very effective, but the timing is critical,” said Scott G. Silk, president and CEO of SeeWhy. “Real-time ecommerce remarketing offers a measurable competitive advantage for e-retailers, compared to typical email campaigns sent a few days after a visitor abandons a website. This is because over 90 percent of abandoned shopping carts go cold within an hour. With Conversion Manager for NetSuite, customers can now remarket to their abandoners in real time and capture lost revenue before it’s too late.”

John Stauffer from Outback Toys recognized the value proposition of real-time remarketing and implemented Conversion Manager for NetSuite as part of their ongoing remarketing efforts.

“To be honest, I wasn’t sure that shopping cart abandonment was that big of an issue; until we were able to see actual figures, I was somewhat skeptical. As we continue to gather data, the numbers continue to impress. The partnership that we have entered into with SeeWhy is proving to be very valuable. For example, based on our cart abandonment rate of 40 percent, SeeWhy has been instrumental in recovering about 50 percent of the identifiable abandoned carts. Real-time marketing to customers that have just left our site will prove to be an incredible tool, and we look forward to our continued partnership with SeeWhy.”

Explore Consulting, a leading 10-year NetSuite Reseller and Solution Provider, worked closely with SeeWhy to implement Conversion Manager into Outback Toys’ existing NetSuite-powered ecommerce site. “We were skeptical at first but are blown away by the orders recovered by SeeWhy’s Conversion Manager service,” said Jeremy DeSpain, COO and partner of Explore Consulting. “We are excited to roll this offering out to our entire NetSuite ecommerce client portfolio with confidence.”

Read the full case study here: http://bit.ly/OHChks.

For information on SeeWhy, please visit www.seewhy.com. For additional perspectives, please subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.

SeeWhy Resources

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SeeWhy press releases: http://seewhy.com/about-us/press-releases/

SeeWhy blog: http://www.seewhy.com/blog

SeeWhy on Twitter: http://twitter.com/seewhyinc

SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc

SeeWhy resource center: http://seewhy.com/resources/

About SeeWhy
SeeWhy is the industry’s only shopping cart recovery solution to follow up in real time via email and social networks. The company delivers the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1 messages. Remarketing to abandoned visitors using Conversion Manager converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. SeeWhy is headquartered in Boston, MA. More information can be found at http://www.seewhy.com/.