Magazine Article | November 15, 2014

Overcoming Omni-Channel Retailing Pitfalls

Source: Innovative Retail Technologies
Erin

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

December 2014 Integrated Solutions For Retailers

Ivy Chin, SVP e-commerce and omni-channel digital at Belk, addresses the common mistakes retailers make in omni-channel retailing and how to overcome them.

From underinvesting in store operations to lackluster CRM systems, Chin cites the technology and process improvements retailers should make in 2015 to set them apart from the competition.

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