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Editor's Notebook
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 Big Data Takes Over NRF-LP
By Bob Johns, associate editor
I recently attended the National Retail Federation's Loss Prevention Conference & Expo in New Orleans. With all of the latest technology innovations, I was extremely excited to see what was new in the LP retail space. From solar-powered cameras by MicroPower Technologies to fully integrated digital and analog video from Sony, I was not disappointed. The advancements in IP video, smart safes, alarm systems, EAS, and all of the LP-associated software solutions were outstanding. |
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Featured Integrated Solutions For Retailers Article
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Payment Security Breaches: Who's To Blame?
By Bob Russo, general manager, PCI Security Standards Council
As a retailer, I’m sure you’ve heard about the number of data breaches throughout the years. They’ve hit the headlines and the wallets of companies and their owners, sometimes costing millions of dollars to repair the damage of stolen credit card data and compromised systems.
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Guest Expert Series
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 How To Maximize Top Line Sales Growth Using Video Driven BI, Guest Series Part 2
By Carlos Perez, VP of marketing, Envysion
Today's average retailer collects an overwhelming amount of data about its brick and mortar operations, but still lacks visibility into daily store operations and the main components of top line sales growth – traffic count, average basket size, and conversion rate. To maximize growth, retailers must be able to rapidly and intelligently adjust strategies and policies based on changes in consumer behavior as reflected in these metrics. In order to accomplish this, retailers need the real-life story behind the numbers; they need to instantly see what is happening in the store and quickly respond with confidence. You can catch up with Part 1 here. |
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Featured Articles
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How Preloaded Data Collection Software Can Automate Inventory
A growing number of small to mid-size businesses are considering mobility solutions as the means to automate, increase productivity, and eliminate errors in their business processes. This white paper examines challenges confronting small to mid-size businesses interested in mobile solutions as a means of escalating productivity.
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Holiday Help: The Gift That Keeps On Taking
By Joe Davis, Wren Solutions
One of my favorite questions from a popular pre-employment screening survey asks test-takers whether they agree or disagree with the following statement: "Low pay causes honest people to steal." Interestingly enough, this question is the most controversial on the employment survey that I have encountered. This question splits people down the middle and arguments are fought on a regular basis trying to understand the "so what" behind the response on this question.
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Life After The ROC: The Importance Of Ongoing PCI Compliance And Security
By Rafe Pilling, Dell SecureWorks
Although adoption rates for the Payment Card Industry Data Security Standards (PCI DSS) are slowly improving, problems remain. Many retailers are finding that they aren’t prepared for their next round of assessments, despite having successfully completed a previous Report on Compliance (ROC) or Self-Assessment Questionnaire (SAQ).
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How Tommy Bahama Uses CRM To Shed Light On Customers
By Matt Pillar, Integrated Solutions For Retailers magazine
The term "lifestyle retailer" is vague, but one need not look past Tommy Bahama for a textbook case study on the term.
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Industry Talk
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Mobile Marketing — More Than Just An App
By Bob Johns, associate editor
Consumers are becoming more mobile than ever before. Recently, the smartphone penetration in the United States reached more than 50%, and is steadily climbing. As retailers struggle to keep up with the constantly changing environment, how can they reach this mobile customer and create traffic and sales? |
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Featured Content
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How Data Mining Improves Replenishment, Order Agility At CBR |
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Debbie Cotterman, inventory manager at CBR Airport Retail (Spirit of the Red Horse, Talie, Radio Road, Creative Kidstuff, ZOZO, regional gift stores) wields her self-described "data geek" status like a powerful weapon against out-of-stocks. |
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Dashboards As Easy To Use As Google |
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Google's strengths are its speed and simplicity, which have made it ubiquitous in consumer search. Business users wish their tools possessed these qualities, but traditional business intelligence (BI) dashboards are slow, confusing, and cumbersome. |
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Three Stages Of E-Commerce |
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There are a number of ways to define the term "electronic commerce." Today, most consumers think of electronic commerce as the use of a website to search and place an order or purchase a product. |
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Designing The Next Generation Of Retail Spaces - Part 3 |
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In this article, we will take a look at the main in-store areas where effective place qualities and design principles can be applied. |
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Browse the content library |
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ISR Digital Edition
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Integrated Solutions For Retailers is excited to announce the release of its latest version of the magazine's digital edition. The July 2012 edition is fully optimized for mobile devices and features the latest technology to speed up page loading times and enhance the reading experience. Enjoy!
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Bulletin Board
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Wanted Dead Or Alive |
Wanted Alive: The Oldest Working Advantage LX Or Blaster Printer We Can Find!
Send us the serial number and a video of your operating Advantage LX or Blaster printer. The person with the oldest working printer will win a $500 Visa Gift Card! |
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Industry Webinar
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Event Information: Effective Trigger-Based Marketing Strategies |
Tuesday, July 10, 2012 | 2:00 p.m.
Marketers are now deploying new "event-trigger" based marketing strategies that capitalize upon optimal moments within the individual customers' life cycle and are seeing amazing results. Leading analysts indicate that event-triggered marketing can potentially save 80% of your direct mail budget and drive response and conversion rates that are five times higher than that of traditional mass-marketing campaigns. Register. |
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