Perry Ellis International Launches New Callaway Apparel E-Commerce Site
Miami, FL (GLOBE NEWSWIRE) -- Perry Ellis International, Inc. (Nasdaq: PERY) announced today that it has launched a new website for Callaway Golf Apparel. The callawayapparel.com site offers customers a fully-branded, state-of-the-art online shopping experience for U.S. and Canadian customers, and will be available throughout Latin America by mid-November.
"Callaway continues to be a leading premium performance golf brand worldwide and this e-commerce initiative provides yet another way to market the brand at every touch point, developing cutting-edge systems for engagement and customer satisfaction," commented Oscar Feldenkreis, president & COO of Perry Ellis International.
Included in the e-commerce site plans are behind-the-scenes videos, style and golf tips, Social Media outreach initiatives, as well as Callaway Golf Apparel so golf enthusiasts will be able to shop from the comfort of home - or the fairway. Featuring a full collection of Men's and Women's shirts, pants, shorts, outerwear, rain gear and belts, it is more than a shopping destination; callawayapparel.com offers a full fashion showcase appropriate for sports enthusiasts, golfers and non-golfers alike. Callaway apparel can also be purchased at major retailers and green grass distributors, including: Belk, Bloomingdale's, Dillard's, Golfsmith, Nordstrom, and Rochester Big & Tall, as well as major golf resorts including Pebble Beach, La Costa, Troon North and Disney Golf Shops, among others.
"We are excited to continue strengthening our partnership with Perry Ellis International," stated Mark Leposky, senior vice president of Global Operations for Callaway. "They are leaders in the golf apparel industry and we have utmost confidence that this new dotcom initiative will be successful and mutually profitable for both our companies. We look forward to seeing it unveiled."
For more information on Perry Ellis International, Inc. visit: www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue®, Miller's Outpost®, Tahoe River Outfitters®, Original Khaki Company® and Techworks®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
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SOURCE: Perry Ellis International, Inc.