Personalization Drives Clicks, Conversion At Office Depot

By Matt Pillar, chief editor

November 2016 Innovative Retail Technologies

Office Depot subsidiary Viking reduced its customers’ time on site while doubling click-through rates and driving conversion beyond 50 percent.

At first glance, Jonathan Newman’s title — international CIO and VP of ecommerce and marketing operations — indicates the guy has a lot on his plate. With a little investigation into the marriage of technology and marketing in modern retail, however, his title makes perfect sense.