Planning, Promotions, And Engagement: Pillars Of The Customer Experience

Rapidly-changing demographics and new shopping trends mean retailers must tap and analyze big data to accurately tailor the customer experience.

Two fast-moving trends are forcing change on the way retailers plan store-level merchandise allocation, promote that merchandise, and engage the customers who buy it. Collectively, these three distinct, yet inextricably linked activities comprise the customer experience. That ambiguous term—the customer experience—has been tossed about the industry in such flippant a manner that it’s become cliché. Yet, creating a well-choreographed customer experience builds customer loyalty, increases basket size, and creates competitive differentiation along the way.

In this paper, we’ll analyze the two major trends that are forcing retailers to revisit their ideas of the customer experience ideal, and we’ll consider how a holistic planning, promotions, and engagement strategy is the vehicle to achieving that ideal.

Download this white paper below to read more.