Portrait Dialogue Campaign Management SystemSource: Pitney Bowes Software
As retailers, you must fight for every sale. Your customer relationships are important assets that need to be nurtured and protected. Our Portrait Software products give you the power and ease of use you need to uncover the patterns in your customer data and drive interaction, whether it be online, through the mail, on the phone or at the sales counter.
Portrait Dialogue is a customer interaction solution that converts disparate customer interactions into a connected two-way dialogue, across all channels, for greater customer engagement.
Orchestrate customer dialogue across online & offline channels.
Unlike traditional campaign management systems, which are optimized for prospecting rather than managing the customer lifecycle, Portrait Dialogue provides pre-built, automated, multi-step phases which automate a dialogue as a two way conversation, resulting in reduced internal workload and increased relevance, timeliness and engagement.
Increasing campaign efficiency, Portrait Dialogue unifies planning and collaboration across the marketing team, automates processes (to speed throughput), improves reusability of campaign assets, centralizes campaign management and administration, and uncovers performance issues as they’re happening so that immediate action can be taken.
The intuitive user interface enables your organization to orchestrate customer dialogues across, online, offline, mobile and listening channels, and even emerging social channels such as Twitter & Facebook.
Portrait Dialogue enables customer-focused organizations to:
- Convert campaigns into enduring two-way dialogue
- Connect the customer experience across all customer touch points
- Embed insight and understanding into every interaction
- Optimize the customer lifecycle to maximize customer value
- Boost efficiency using multi-step, multi-phase dialogue automation
- Uncover performance issues as they’re happening – and take action
Ideal for B2C organizations which have a desire to be customer-centric, and have many customers to serve, Portrait Dialogue engages customers at every interaction to improve cross-sell & retention rates and reduce customer opt-out.