‘Powering Intelligent Commerce' - eCommera Rebrands As OrderDynamics, Helping Retailers Activate Commerce From First Interaction To Fulfillment

eCommera recently announced the launch of its new global brand identity – OrderDynamics – unifying its subsidiaries under a single brand across the globe. Under OrderDynamics, the company will continue to offer an integrated suite of software-as-a-service (SaaS) big data products and services to power intelligent commerce for global retailers and brands.

“These past 18 months have witnessed fundamental change for retailers and for OrderDynamics. Retailers continue to be challenged to deliver seamless customer experiences in a stock-efficient way. Profit has become elusive for omni-channel retailers, and vast amounts of data don’t deliver the insight to navigate the path forward,” said Andrew McGregor, CEO, OrderDynamics. “We have developed a fresh approach to driving action out of data, and are integrating that profit-driving, actionable data with our leading order management software, commerce platform and third-party software. We are uniquely able to help retailers deliver frictionless customer experiences, while running businesses that are efficient across inventory, delivery, merchandising and marketing.”

OrderDynamics has witnessed strong momentum in North America and Europe, with more than 30 new major brands and retailers, including 9 of the top 100 online retailers, choosing the company’s solutions in the past 12 months alone. Revenue was up 46 percent year over year.

OrderDynamics’ intelligent software suite joins companies’ data, channels and functional silos to drive more profitable commerce. The OrderDynamics product family includes: 

• Dynamic Action: The OrderDynamics decision intelligence application translates enterprise big data to accelerate real-time understanding and drive profitable actions.
• Order Management: A proven omni-channel order management system connects inventory and orders across all channels, enabling retailers to deliver higher levels of customer service and profitable fulfillment.
• Commerce Platform: OrderDynamics’ data-driven, cloud-based commerce and content platform delivers engaging and consistent cross-channel shopping experiences.
• Services: The global team of experienced retail and technology experts deploy, manage and extend our platform to speed deployment and advise on strategies to drive cross-channel revenue growth.

The shift to one unified brand across the globe comes on the heels of rapid growth for the company. The retail cloud software company secured $41 million in February 2014 from lead investors including Dawn Capital, West Coast Capital, Frog Capital, ePlanet Capital, WPP and WTI. The OrderDynamics Order Management product was included in the inaugural Forrester WaveTM: Omnichannel Order Management, Q3 2014 report issued in July, receiving the highest score for Revenue Growth and among the highest scores for Cost of Ownership and Typical Deployment Timeframe.

Since the start of 2014, the company has announced multiple new customers including Godiva, Sojeans, J. McLaughlin, Pentland Brands, Lemon Curve and Menlook.com. This brings the SaaS software and big data company’s roster of innovative commerce customers such as Neiman Marcus, Asda Direct, Brooks Brothers, Clarins, Laura Canada and Grainger to a total of more than 80 clients operating in 33 countries.

About OrderDynamics
OrderDynamics is a leading cloud software and big data company that believes the order is the moment of truth – when profits can be made or lost. With more than 80 clients in 33 countries, we help the world’s leading retailers activate commerce from first interaction to final fulfillment with our Dynamic Action, Commerce Platform and Order Management solutions and services. We empower agile and intelligent commerce experiences so that our clients, including Neiman Marcus, Brooks Brothers, Speedo, Laura Canada, T.M. Lewin and Asda Direct, win at that very moment of truth.

OrderDynamics is headquartered in London, with offices in Silicon Valley, Toronto, France, India and Bulgaria. For more information, visit www.orderdynamics.com.