Magazine Article | October 23, 2014

Questioning Call Center Relevancy

Source: Innovative Retail Technologies

November 2014 Integrated Solutions For Retailers

Eager consumers are rapidly blurring the line between back-to-school and holiday spending while the call center adapts to remain relevant in 2014 and beyond.

We chatted with Terry Redding, VP of sales and marketing at CFI Group, to discuss the group’s most recent Retail Satisfaction Barometer (RSB) and how technology is impacting retailers in an omni-channel world.

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