Quick How-To: Secrets For Mobile E-Commerce Success

By Jason Squardo, executive vice president of optimization at ZOG Digital

The mobile market is one of the fastest growing opportunities for retailers looking to drive sales and gain a competitive advantage. People are now spending more time on mobile devices than they are watching TV or on a desktop computer. Goldman Sachs predicts that global ecommerce sales made via mobile devices will top $638 billion by 2018. That’s roughly equal to all global ecommerce sales in 2013. Total online spending in the U.S. grew 14 percent in 2013, compared to single digit total retail spending according to comScore.

The key to dominating the mobile retail market is having a website optimized for the mobile experience. Almost two-thirds of people prefer to shop on mobile optimized websites over mobile apps. Mobile optimized websites are essential for ecommerce retailers. Black Friday sales on these optimized mobile sites were up 187 percent in 2013 compared to 2012.

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