Raley's Selects Unata's Platform To Power Their Omni-Commerce Experience

Unata, the award winning omni-commerce provider, recently announced that Raley’s, the premier California supermarket chain, has chosen Unata to power their entire digital experience from online to in-store. Unata will kick off the implementation with a re-launch of Raley’s eCommerce offering.

Raley’s selected Unata due to their omni-channel expertise, cutting edge customer experience and ability to power 1-to-1 experiences across all eCommerce elements from homepage to search. Alongside Unata’s market leading platform capabilities, Raley’s selected Unata to be an extension of their digital team, for their deep category expertise.

Recognizing that an omni-channel experience has become essential for today’s connected consumer, Raley’s is investing in its eCommerce channel to offer a more seamless experience for their customers. Product updates will enhance the click and collect functionality, which allows Raley’s customers to pick up items they ordered online in-store.

The announcement comes at a time when Unata has solidified their standing as an omni commerce platform leader in North America. In recent months, Unata has expanded its leadership team to include global eCommerce, high growth and vertically focused expertise.

“We are focused on creating a personalized shopping experience for our customers. New digital opportunities allow Raley’s to better serve our customers in store and at home,” said Chelsea Minor, Raley’s spokeswoman. “Unata is a leader in omni channel digital personalization within the grocery space, and we can’t wait to offer an advanced customer experience through their platform.”

“We are thrilled to announce this partnership with Raley’s, a grocer with a long-standing customer-centric reputation since their inception in 1935,” said Chris Bryson, Unata CEO. “With the implementation of Unata's platform, the new Raley’s digital experience will be focused on meeting the needs of the rapidly evolving modern shopper, engaging them with a holistic omni-channel experience that spans the entire shopping journey - both at home and in-store."

Unata will be attending FMI Connect June 8-11 in Chicago, IL and is available to demonstrate their platform and answer questions regarding their Raley’s implementation.

About Raley’s Family of Fine Stores
Raley's is a privately owned, family operated supermarket chain with headquarters in West Sacramento, CA. The company operates 127 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. Raley’s was founded in 1935 by Tom Raley and is a major grocery chain best known for high quality products, fresh produce, fine meats and outstanding customer service. Raley’s strives to make its customers’ lives easier and better by delivering a personalized food shopping experience. For more information, visit www.raleys.com.

About Unata
Unata powers the future of 1-to-1 omni-commerce, interconnecting all digital retail touchpoints including circulars, ecommerce, loyalty programs and beacons through an omni-channel experience that links web, mobile, email and more. Unata’s award-winning platform leverages recommendation technology to ensure true 1-to-1 shopper omni-channel experiences.

With an expected growth of over 500% YoY, Unata is expanding rapidly as a leading omni-commerce solutions and services provider. Unata currently works with leading regional grocers throughout Canada and the U.S. like Longo’s, Grocery Gateway, Lowes and Lund & Byerlys. For more information, visit www.unata.com.