Mobility: 7 Reasons To Consider Responsive Design

Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a Native App, designing a separate Mobile Site, or recalibrating your primary website with Responsive Design. There is no magic bullet; each option comes with advantages and disadvantages. Consolidating web properties to provide visitors a one-stop outlet that already exists only seems logical and prudent. Responsive Design fills that void.

Using in-depth research data and insights from leading industry experts, this eBook will explore 7 Reasons Why Marketers Should Consider Responsive Design for a Next Generation Website to bolster their digital marketing strategy.

Here is what we know

• After the figures from the fourth quarter settle, Business Insider projects 677 million smartphones will have been sold by the end of 2012 (a 44% growth from 2011).
• The tablet industry is projected to see 122 million shipments in 2012.
• Smartphone sales alone passed PC sales in 2011.
• For the first time in over a decade, PC sales are projected to be lower than the previous year.
• According to Bank of America, retail revenue from mobile commerce in European and U.S. markets jumped from $15 billion in 2011 to nearly $26 billion in 2012 (71% increase).

To read more about responsive design and the reasons your next corporate website should use it, download this eBook now!