Reflexis Announces Addition Of Adaptive Real-Time Components To Its Industry Leading Retail Execution Platform

Reflexis platform provides sense and respond capabilities to store associates by integrating disparate instruments and software products to energize customer engagement.

NRF 101st Annual Convention & Expo

Booth 858

Reflexis Systems, Inc. recently announced its next generation Adaptive Real-Time Execution platform (patent pending) for retailers that want to synchronize store-level activities with real-time customer demand to provide the best possible in-store shopping experience. The platform takes real-time data from disparate sources — RFID systems, video, traffic counters, POS, workforce management systems, and social media analytic services — analyzes the inputs, and then intelligently assigns best-practice actions to respond to what's happening NOW inside and outside the store.

Many industry leading hardware and software vendors have formed partnerships to integrate their respective solutions with the Real-Time Adaptive Execution platform.

"The question retailers face is no longer, `How can we make the in-store experience as satisfying as the web?' It has become, `How can we make our stores more significant than showrooms for online merchants?'" says Paula Rosenblum, Managing Partner at RSR Research. "By taking disparate pieces of data — in many cases already available to retailers in the technologies they have deployed in their stores — and turning them into actionable and useful tasks, applications like those being put forth by Reflexis will provide a solution to drive continuous improvement and a consistently positive in-store shopping experience. This is more important than ever in today's world, where the value of the store is increasingly questioned by consumers."

"Retail labor scheduling and allocation is typically performed weeks in advance of a scheduled work day based on data that is months and even years old. Accuracy reports of advanced planning and scheduling at a corporate level mask what really happens in the store during the time of customer interaction. Even the most accurate labor forecast is handicapped when predicting customer demand – which changes dramatically driven by social media buzz, on-line ordering, unexpected disruptions, and other real-time events," said Murtaza Ghadyali, Vice President of Product Management for Reflexis. "The Reflexis Adaptive Real-Time components provide retailers with real-time visibility to in-store events as they happen and ensure employees are responding with best-practice actions to increase sales and profitability."

During NRF 2012, Reflexis will demonstrate how a store armed with the new platform is able to deal with disruptive business scenarios such as:

• Receive alert from Business Intelligence application regarding metrics such as conversion rates and assign best practice corrective action if performance does not meet target levels
• Alert store personnel to high value customer presence, with prescribed follow-up action and past buying history/preferences provided on smart phone
• Identify store customer traffic patterns, direct employees to where they are most needed (e.g., checkout stand or a busy store department)
• Real-time incoming truck delivery notification — know items/cartons/delivery time and assign specific unloading instructions, including real-time shelf replenishment tasks
• Capture consumer "buzz" on social media networks about product trends, customer traffic flows — even impending flash mobs — and alert supply chain, merchandising, and store operations with best practice action
• Identify suspicious activity such as shoplifting and alert appropriate in-store employees

About Reflexis Systems, Inc.
Reflexis is the pioneer in workforce management/task execution solutions that enable retailers to execute their strategy flawlessly and uncover profit. The Reflexis platform of integrated task management, KPI/compliance, time and attendance, and labor scheduling (including budgeting and forecasting) solutions enables retailers to align store labor/activities to corporate goals and institutionalize best-practice response to real-time metrics.

For the past 12 years, more than 100 of the world's best retailers in multiple vertical categories have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store employees; and increased revenue and profitability after implementing Reflexis workforce management solutions. The Reflexis Adaptive Execution platform (patent pending) synchronizes store-level activities with real-time customer demand. Stores can systemically execute best practices to provide a greater quality of customer engagement, leading to higher revenues.

Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts and has offices in London, the Netherlands, and India. For more information, visit www.reflexisinc.com.

SOURCE: Reflexis Systems, Inc.