Reflexis Names Brett Friedman As Senior Vice President Of Global Sales And Marketing

Real-Time Execution and Workforce Management Software Company Taps Sales Leadership Veteran to Accelerate Global Growth and Expand Reflexis Presence in Hospitality, Quick Serve Restaurant, Government, and other Industries

Reflexis Systems Inc. recently announced the appointment of Brett Friedman as Senior Vice President of Global Sales and Marketing. He will be responsible for expanding the Reflexis global sales team and building upon the company’s momentum.

Friedman brings 15 years of sales and marketing leadership to Reflexis and a track record of driving growth. He joins Reflexis from Infor, where he had global revenue responsibility for Supply Chain and PLM solutions. Prior to Infor, he was Senior Vice President of Global Sales at Allegro Development during an important growth period for the private equity backed firm. He has also held leadership positions at SAP and i2 Technologies.

“Brett Friedman further strengthens our executive team, all of whom have more than 25 years of experience in deploying software solutions for some of the world’s most demanding customers. He has a demonstrable track record of driving revenues in multiple industries and leading from the front,” said Prashanth Palakurthi, founder and CEO of Reflexis. “More than 200 of the world’s best-known companies have successfully implemented Reflexis task management, labor scheduling, and real-time execution solutions. The addition of this proven sales leader and other leadership additions to our executive team, combined with recent growth equity funding from investment firm Sageview Capital LP, positions Reflexis for further market success.”

“The platform of workforce management and Reflexis StorePulse real-time execution solutions enables companies to achieve operational excellence and drive rapid best-practice response to trends, events, and customer demand,” Friedman said. “I am excited to join Reflexis, which our customers consistently rate as #1 for Recommendation, ROI, Innovation, and Customer Service. We will build upon these strengths to scale our sales and marketing teams.”

About Reflexis Systems, Inc.
Reflexis is the pioneer in real-time store execution and workforce management solutions that enable retailers to execute their customer engagement strategy flawlessly and uncover profit. The Reflexis platform of real-time store execution, task management, KPI/compliance, time and attendance, and labor scheduling (including budgeting, forecasting, and employee self-service) enables retailers to align store labor/activities to corporate goals and institutionalize best-practice response to real-time metrics and alerts.

For the past 12 years, more than 200 of the world’s best retailers in multiple vertical categories have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of corporate, field, and store employees; and increased revenue and profitability after implementing Reflexis workforce management solutions. Reflexis StorePulse (patent pending) synchronizes store-level activities with real-time KPIs, alerts, and customer demand. Stores can systemically execute best practices to provide a greater quality of customer engagement, leading to higher revenues.

Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts and has offices in Atlanta, London, the Netherlands, and India. For more information, visit www.reflexisinc.com.