Reinventing The Store For Omni-Channel Retail
An innovative solution that transforms the point-of-sale (POS) and helps turn brick-and-mortar stores into fully connected portals for omni-channel commerce.
Consumer expectations have never been higher. No matter where or how they buy, consumers demand a convenient, personalized and above all — consistent — experience. A recent survey 1 makes this absolutely clear. In it, 81 percent of consumers said a consistent brand experience was very important for them to recommend a retailer to others.
Retail brands have struggled for years to meet these expectations. The underlying technology is incredibly complex. Even with a successful cross-channel solution in place, making changes is time-consuming and expensive. But change is constant in retail, and brands need a way to adapt quickly when new devices, channels and consumer demands emerge.
Toshiba and IBM offer a game-changing solution that reinvents what stores can do, empowering consumers to buy anywhere, pick up anywhere, return anywhere and much more.
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