Retail Loss Prevention—Using Wireless To Stop The Stealing!

The continued economic uncertainty in the United States is driving retailers to consider investments in new systems and processes to increase sales and reduce cost of operations. Retailers are under considerable pressure to deliver better value to their customers in order to generate repeat business and emerge as the preferred shopping destination. However, they also have to run ‘lean’ operations and reduce their losses (such as loss from theft) to be able to compete effectively in the current market conditions.

There are various ways in which mobile communication technologies can help retailers optimize the performance of their businesses. The next-generation mobile networks can be used for supporting the logistical, marketing, sales and customer care needs of retailers through deployments of customizable solutions for reporting, management, personnel training, remote field force management and loss prevention activities. This Frost & Sullivan whitepaper will illustrate how mobile networks and solutions can help retailers minimize loss of their merchandise (also known as shrinkage losses) and improve margins in their businesses.

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