Retail Teaches "Consumerization" 101

By Matt Pillar, chief editor

With a slight, yet palpable degree of trepidation, Oracle hosted its first “Industry Connect” conference in Boston March 24-26. The ‘major ERP provider holds a single conference for all of the industries it serves’ concept isn’t new, but it’s nonetheless risky. Logistically, it challenges conference organizers to make it easy for representatives from each industry to find and settle into their respective programming tracks. On the main stage, it challenges organizers to balance the content of keynote and panel discussions in a manner that serves everyone in the audience, without watering down the takeaways.

If events like these aren’t carefully planned to the nth degree, it’s easy for attendees to get lost in the shuffle. I’ve been there.

Oracle nailed it, albeit with a little help from an overarching inter-industry trend that no one could have predicted just ten years ago; the “consumerization” of customer-centric industries like telecom, healthcare, and utilities.

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