Retailers Should Provide An Integrated Shopping Experience

By Greg Griffiths, VP of Retail Solutions, Earthlink - Via the Earthlink Business IT Insights Blog

The way we shop is changing rapidly, driven both by demographics and technology. By 2020, retail spending for the 80 million “Millennials” living in the United States is expected to represent 30 percent of total retail sales (Accenture, 2013)…and these consumers are more connected than ever. The Internet and mobile are the norm – over 50% of U.S. consumers own a smart phone and 57% of all shopping trips begin with technology (Cisco IBSG Retail Research, 2011). E-commerce spending increased 15.5% year over year in the second quarter of this year, and spending using smart phones and tablets increased 24% (comScore, 2013).

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