Run — Don't Walk — To Get Ahead Of The Pack With Customer-Facing Mobile Deployments

A Q&A With Brad Fick, President, Direct Source

In her report recapping the 2014 GRMA Executive Leadership Forum, Stephanie Fischer, president and CEO of GRMA, states “senior management’s role is to encourage and empower their organizations to adopt a passion for experimentation. Those who do so will distance themselves from the pack, and those who don’t will be left in the dust in a global world characterized by exponential growth in technology and intense localization.” From a technology perspective, how can retailers’ senior management teams distance their organizations from the pack? What kind of lift does that actually require?

Fick: To break away from the pack, management teams need to be comfortable with fast-paced risk-taking. Of course, corporate-level ramifications associated with widespread changes to a several-thousand location enterprise need to be considered. However, I’m beginning to see a handful of progressive retailers really embracing rapid-paced change.

Download the full Q&A below to learn more.