Shelfbucks Named Top 10 Austin Startup To Watch At SXSW By Capital Factory's Joshua Baer

Noted writer for Austinpreneur and executive director of Capital Factory adds beacon-based retail technology startup Shelfbucks to his annual list of companies to watch at the Austin tech festival  

Shelfbucks Inc., the leading iBeacon promotion platform for retail stores, has been named a Top 10 Austin Startup to watch at the annual SXSW festival in Austin, Texas. The list was compiled by Joshua Baer, executive director of Capital Factory, a 50,000 square ft. workplace for startups and entrepreneurs located in middle of downtown Austin. Shelfbucks joins Austin-based startups Banter, Cratejoy, Mahana, Pingboard, ROIKOI, Sparefoot, Umbel, WP Engine, and YouearnedIt on the this year’s list.

Shelfbucks is one of the first in-store beacon promotion platforms that allow shoppers to interact with products on retail shelves from their smartphone via iBeacon, BLE and NFC Beacons. Shelfbucks enables retailers and brands to measure real-time in-store shopper demand and deliver personalized special offers, coupons and content to shoppers’ iPhone or Android smartphones to impact purchase decisions. Shelfbucks helps retailers and brands build a loyal relationship with in-store shoppers, while increasing incremental category sales, profit, and return visits. 

Shelfbucks CEO Erik McMillan, whose company is setting a new standard for beacon technologies in the retail setting, is excited about participating in many of the weekend’s events. “Every year you see two or three really fascinating startups pick-up massive amounts of momentum at SXSW,” said Mr. McMillan. “We’re hopeful that this year Shelfbucks can be the company that creates a lot of buzz and goes on to have a tremendously successful year.”

Shelfbucks will participate in a number of events over the weekend including the Capital Factory Startup Crawl on Thursday, March 6 at 5p.m. On Friday, March 7, from 5 p.m. to 8 p.m. Mr. McMillan will open the Bluetooth Smart Meetup event at the Bourbon Girl music venue. Shelfbucks will host a Twitter competition giving away free copies of Robert Scoble’s book ‘Age of Context’ to the Twitter commenters that receive the highest number of re-tweets and favorites. Sunday from 10:30 a.m. to 12:00 p.m. Shelfbucks will be giving a Store of the Future Tour, where customers will have an opportunity to try Shelfbucks live at Austin’s very own Tarrytown Pharmacy before giving the keynote address at the RetailLoco event at Capital Factory later that evening. Shelfbucks is also a finalist for the prestigious SXSW Interactive Accelerator competition in the Enterprise and Big Data category. 

About Shelfbucks
Headquartered in Austin, Texas, Shelfbucks develops and markets the leading iBeacon promotion platform designed to improve how shoppers interact with product brands in retail stores. Shelfbucks enables real-time measurement of in-store shopper demand and personalized delivery of special offers, coupons and other information directly to potential shoppers iPhone or Android smartphones to impact purchase decisions on each visit. Shelfbucks helps retailers and brands build a more loyal relationship with their in-store shoppers, while increasing incremental category sales, profit, and return visits. Shelfbucks is the first platform to allow retailers and brands to build a relationship with the growing number of GenY and Millennial age group of shoppers, who don’t read print newspaper circulars, use direct mail coupons, or clip paper coupons. Shelfbucks also helps brands and retailers reduce price matching and showrooming to increase in-store sales opportunities. For more information, visit www.shelfbucks.com.