Q&A: Focus On Cross-Channel Fraud Prevention

By Erin Harris, Integrated Solutions For Retailers magazine

Every year billions of dollars are lost by retailers nationwide to cross-channel fraud and theft. But what are retailers doing to reduce fraud without impacting the customer experience? To find out, I talked to Jeffrey Liesendahl, CEO at Accertify, a company that provides software, tools, and strategies for preventing online fraud and mitigating enterprisewide risks. Here's what he had to say on the topic.

Used with permission from Integrated Solutions For Retailers magazine.