SMRs: Balancing Needs And Resources
November 2013 Integrated Solutions For Retailers
Small to midsize retailers (SMRs) face the same challenges as the big retailers, but with much fewer resources. See where they focus these resources to maximize sales and growth.
Retail is all about the customer and sales. Unfortunately, when people talk about retail, they think only of the big-box retailers such as Walmart, Best Buy, and Target. These companies, along with Amazon and every other large retailer, definitely are a driver of retail, but the real drivers are the small and midsize retailers (SMRs), such as bohme, bebe, and all of the mom and pop stores out there.
According to the U.S. Census Bureau, there are more than 4 million retailers in America, employing nearly 45 million people full and part time, both directly and through associated businesses. According to the National Retail Federation (NRF), retail supports nearly one in four American jobs. Whether it is through manufacturing, distribution, transportation, or working directly for a retailer, the economic impact of retail cannot be denied.
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