News | June 24, 2014

STRATACACHE To Showcase Its enaBLE Platform At Marketing Week Live

Featured in stand #C384 and in Marketing Week Lives' Customer Journey Experience

STRATACACHE, a leading provider of scalable, high-performancedigital signage, content distribution and enterprise video acceleration technologies, today announced its trade show presence at Marketing Week Live in Olympia, London June 25-26, 2014.

Exhibiting in Marketing Week Lives' Convert Zone, created to help retailers understand the modern customer journey, STRATACACHE will showcase its latest experiences including its new enaBLE™platform, in stand #C384.

In addition to exhibiting, STRATACACHE will sponsor and showcase technologies in the new Customer Journey Experience. Located in the Convert Zone, the Customer Journey Experience offers a true insight into the latest, most innovative technology solutions fit for point of sale, visual merchandising and in-store applications. Built as a walk through journey to replicate a retail environment, STRATACACHE will demonstrate its Responsive Merchandising, PrimaSee Retail Display, and enaBLE solutions.

Created to bring a new element to retail stores and increase interactive applications to maximize mobile engagement, STRATACACHE's newest solution enaBLE utilizes iBeacon and BLEtechnology to help retailers connect with consumers via Smartphones. Specific product information, promotions, or sending messaging connecting consumers to interact with nearby digital signage creates a personalized, interactive experience to enhance value to both the consumer and retailer.

“This is a great opportunity for STRATACACHE to exhibit at MWL,” said Russell Young, SVP of Interactive and Mobile Experiences. “The innovative format provides us with the platform to showcase how technology can be used in a retail environment for curated storytelling."

Young continued, "In-store guests welcome digital when it is properly integrated with the physical environment creating a more useful, interactive experience.”

STRATACACHE's ActiVia for Media digital signage software and Retail Cache solutions are powering the digital media experiences placed in the stand and in the Customer Journey Experience. With ActiVia for Media's scalable and robust network, tens of thousands of locations are able to experience dynamic, targeted messages through creating, scheduling, and monitoring specific marketing messages from any Web browser. The Retail Cache provides seamless rich-media video content without the headaches associated with extended periods of buffering.

Make your way to STRATACACHE's stand #C384 or walk through Marketing Week Lives' Customer Journey Experience in the Convert Zone to ask for a demo of our new enaBLE solution.

Abour STRATACACHE
STRATACACHE is a global provider of digital media solutions designed to help retailers and brands connect with consumers along the shopping journey. From digital signage to interactive media to in-store mobile engagement, STRATACACHE's solutions captivate, engage, and activate shoppers. For more information, visit www.stratacache.com.

Source: STRATACACHE